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What is the State of my Industry?
An in-depth analysis of the industry in which your business operates is an essential part of marketing research. The following resources will help you find industry handbooks and market research reports that will assist you with questions such as: What is the size of the market for my product or service? Is this market shrinking or expanding? What is the market share of my competitors? What future trends are likely to affect my industry? Also, be sure to research relevant trade journals and trade associations. Sometimes overlooked, they are indispensible sources of industry information.
Use the following print publications and electronic databases to gain insight on the main industries in the United States:
Business and Company Resource Center
Standard & Poor's Industry Surveys
The library subscribes to many electronic databases that provide market research reports, articles, and statistics on trends affecting your industry. Check SIBL's electronic resources list for descriptions of these and other databases available for free at the library.
Market research reports are published by marketing firms for a wide range of industries, as well as for specific products or services. Although SIBL provides electronic access to many market research reports, a large number of reports must be purchased directly from the publisher or market research firm. Use Findex to see a comprehensive list of market research reports covering for your industry.
Findex: a worldwide directory of market research
reports and surveys
Trade journals are excellent sources of information on industry trends. They are also a great source of competitor information. Below are some of the directories that list trade magazines and journals for different industries.
Ulrich's Periodicals Directory
Directory of Business Information Resources
Standard Rate and Data Service (SRDS)
Business Publications Advertising Source
Trade associations can also provide useful information such as industry reports, statistics, and market surveys. Keep in mind, however, that you may have to pay membership fees to get access to the information. Use these directories to find a list associations pertaining to your industry.
Encyclopedia of Associations
National Trade and Professional Associations