- My NYPL
- Using the Library
I am a...
- Classes & Events
- Support the Library
Here are some additional print resources that may assist you in your market research. Search SIBL's catalogs in order to find resources such as marketing handbooks, market research directories, and a list of marketing associations. Also listed below is a selection of Internet resources which provide indepth coverage on a wide range of market research topics.
SIBL has a large collection of marketing and market research materials. For a list of available publications, search the catalog for reference and circulating materials. Subject headings relevant to marketing may include:
Speak with a librarian at the McGraw Desk for assistance and suggestions for other resources. Ask for Help Sheet #15: Information Sources for Market Research for a list of more marketing resources.
SIBL has a large collection of handbooks on marketing research. The following publications will help you get started:
AMA Complete Guide to Marketing Research for Small Business
Finding Market Research on the Web
The Marketing Research Guide
State of the Art Marketing Research
If your want to hire a market research firm to conduct market research on your behalf, SIBL has several directories that provide listings of local and international agencies. These firms can provide a wide range of research services, such as focus groups and telephone surveys:
Bradford's International Directory of Marketing Research
The GreenBook, Worldwide Directory of
Marketing Research Companies and Services
M Guide: AMA’s Essential Marketing Directory
MRA Blue Book, Research Services Directory
Marketing associations are valuable sources of information. Their web sites usually provide a wealth of information, including articles, research tips, and links to relevant web sites. In addition, most feature a "publications" section or an "online bookstore" which lists the best or most recent publications in the field of marketing research. Visit the following marketing associations’web sites for more information:
American Marketing Association
Direct Marketing Association
Marketing Research Association
Marketing Virtual Library is one of the most
comprehensive sources of marketing information on the Internet
for those involved in marketing, advertising, selling, promotion
The Small Business Administration (SBA) provides
a wealth of information for small business people on their web
site. The Online Library has an extensive section on marketing.
The Marketing Resource Center provides more than
a hundred articles on traditional and Internet marketing strategies,
an online associations directory, and links to market research
Entrepreneurial Edge provides a series of self-paced how-to modules
that walk you through the process of growing a business in areas
such as finance, human resources, leadership and management.
The Small Business Resource Center (SBRC) is co-sponsored by SIBL and is comprised of the Programs and Services Locator and a Business Owner's Manual for small businesses in New York. See the Marketing section in the Business Owner's Manual for more information and tips on how to market your business.
U.S. Census Bureau